Pay Per Click (PPC)
Welcome to our Pay Per Click (PPC) service! We're here to help you maximize your online visibility and drive targeted traffic to your website. Our expert team is dedicated to creating efficient campaigns that deliver measurable results, ensuring you get the best return on your investment. Let us partner with you to elevate your digital marketing and achieve your business goals.
What’s the difference between PPC, SEM and SEO?
While often used interchangeably, PPC, SEM (search engine marketing), and SEO (search engine optimization) have distinct. SEM is a broad term that includes PPC but goes beyond just advertising; it encompasses various strategies aimed at improving a website's visibility in engines, covering both paid and organic methods, such as SEO.
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PPC specifically refers to online advertising that utilizes search engines and other platforms, including video ads on YouTube and image ads on Instagram and Facebook. On the other hand, SEO focuses on a website’s content and structure to enhance its visibility in search engines.
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This involves researching relevant keywords, optimizing metadata, creating quality content, and gaining backlinks from other sites, all aimed at improving organic (-paid) search engine rankings and driving traffic through organic search results.
How does PPC work?​​
PPC advertising functions by enabling advertisers to bid on specific keywords or phrases, allowing their ads to appear in search engine results. When users search for these terms, the advertiser’s ad may be showcased at the top, generating a cost for each click.
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Advertisers create targeting specific demographics, interests, and locations, while setting a maximum bid for their selected keywords.
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A sophisticated algorithm from the search engine decides which ads to display in what order, taking into account:
- The advertiser’s bid amount
- The relevance of the ad to the keyword
- The quality of the ad
- The strategy and planning the PPC campaign
- PPC platforms - Resources for learning PPC